Oracle

CUSTOMER SUCCESS STORY
  • Industry:
    Technology
  • Company Location:
    America
  • Attendees:
    10,000+

The Backstory

The EMEA Oracle Partner Days are local live events targeting Oracle Partners delivering Oracle strategy, engaging around the several perspectives of the Oracle portfolio, executive keynotes and deep dive Business content-related breakout sessions.

This is an incredible opportunity to sell, implement and manage Cloud platform services with customers. By attending a Partner Day, you will be able to understand the main pillars of the Oracle Alliances and Channels EMEA Go to Market strategy for the year ahead.

You'll leave the Partner Day fully equipped to take on all of the challenges and business opportunities that the Cloud has to offer and finally, you'll know how to keep your customers truly satisfied and ensure you capitalize to the fullest the investment they are making.

The Goal

An event experience that leaves people with meaningful connections.

Oracle were looking for a digital solution for their EMEA Partner Day events that would provide partners with all the event info, enable networking with each other and gain real-time feedback by posting live polls.

Partners are instrumental in offering Oracle’s products and services in their local territories so it is vital to get their input and to showcase the latest offerings to them.

The Solution

Flock provided the event app for multiple events taking place across Europe, Middle East and Africa that allowed Oracle to gain insight from their local partners.

The social timeline came alive with photos, messages, likes, and comments from members of the Oracle Partner days before the event started. Attendees introduced themselves on the timeline, posted photos of their travel experiences, and started interacting with likes and comments.

Once the event started, people shared content with insights into session materials, started discussions, and continued to interact throughout the event.

Speakers posed questions to the audience that participated in live polls to get real- time feedback which enabled more interactive sessions.

I selected Flock for 18 events across Europe, Middle East and Africa. It provided a great user experience for our guests and helped to increase interaction. Great support from the team!

Luigi Cochetti

Post Event Analytics

Once each event came to a close, the Flock team were able to provide Oracle with the event break down and analytics.

This was useful to Oracle as they can see how the attendees and exhibitors benefitted from the event app as well as the interaction that took place within each element of the app.

The reports helped them to better understand their partners intentions and provided an analysis across various segments and territories.

What’s Next

Oracle’s continuous use of event apps has enabled them to reach their audience digitally and allow for meaningful connections amongst delegates. Ongoing feedback is provided by their partners and the use of the app is extended well above than just at the events.

Resources

Company Details

Block A, 1st Floor, Northlands Corner,
Cnr Witkoppen and New Market Rd,
Northriding, Randburg, 2194

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Tel:+27 010 035 1270

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