Characteristics of a Successful Event Landing Page
An event landing page is the first thing prospective guests see when looking for more information about your event. Therefore, creating your event landing page is arguably the most important step in the event marketing process.
What is an event landing page? Put simply, it’s the web page potential attendees first ‘land’ on after they’ve clicked advertisements or affiliate links to find out more about or sign up for your event. It is also the page specifically used to collect attendee registrations. A highly informative, eye-catching, and engaging landing page will lead to successful conversions for your event.
Flock Eventing Platform has put together an essential toolkit to help you create the best event landing page for your business.
1. Hook your guests with a clever headline
Your headline is the first thing a potential customer will see when landing on your event page so make sure it’s clever, catchy, and engaging enough for them to scroll down. Try and communicate your event’s value through the headline by telling your customers how they will benefit from attending your event. Don’t give it all away though, intrigue is what will keep a potential customer on your landing page to find out more.
2. Use enticing photos
Use photos from your company’s past events to show your guests what they will be missing out on! Visually show them what they can expect from the event and make sure these images are good quality, well-lit, and professionally shot so that your potential customer knows to expect top quality services from you.
3. Share testimonials from past attendees
Include a few testimonials from guests who have attended past events. This will help build trust with potential customers and show them that others have experienced and enjoyed your events before. Providing testimonials can also give your customers key insights into specific parts of your events that others have enjoyed. It’s a great way to share information while building a relationship with potential customers as they are deciding on whether or not to attend your event.
4. Make sure your landing page is mobile-friendly
Nowadays, people are using their mobile devices more than their desktops to do research and explore the internet. The last thing someone wants to experience when directed to a website is that it’s incompatible with their device. This is a sure-fire way to lose a customer. Make sure your website and landing page is mobile friendly and looks great on both mobile and desktop.
5. Finish off with an irresistible call-to-action (CTA)
A CTA, or Call-to-Action, is the most important part of your landing page as it’s what your customer will click on to make a booking or to register for your event. Make sure your CTA is eye-catching and stands out and that it’s not lost in other features of your landing page. Keep it short and sweet and try to use action verbs, such as “Get”, “Join”, “Book” and, “Register” to drive your customer to action.
Not sure where to get started with your event landing page?
Flock empowers you to create a landing page within a matter of minutes and allows you to display all the information your attendees need to know all in one well designed, easy to navigate landing page.