An event landing page is the first thing prospective guests see when looking for more information about your event. Therefore, creating your event landing page is arguably the most important step in the event marketing process.
What is an event landing page? Put simply, it’s the web page potential attendees first ‘land’ on after they’ve clicked advertisements or affiliate links to find out more about or sign up for your event. It is also the page specifically used to collect attendee registrations. A highly informative, eye-catching, and engaging landing page will lead to successful conversions for your event.