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Characteristics of a Successful Event Landing Page

An event landing page is the first thing prospective guests see when looking for more information about your event. Therefore, creating your event landing page is arguably the most important step in the event marketing process.

What is an event landing page? Put simply, it’s the web page potential attendees first ‘land’ on after they’ve clicked advertisements or affiliate links to find out more about or sign up for your event. It is also the page specifically used to collect attendee registrations. A highly informative, eye-catching, and engaging landing page will lead to successful conversions for your event.

How to Increase Engagement Through Event Longevity

Whether you’re hosting an online, physical or hybrid event, engaging your attendees is essential. However, attendee engagement is particularly important for online events as it is very easy for attendees to simply log off and leave a virtual event.

We spoke to Herkie Du Preez, event professional at Event Wizards, about event longevity and how it can increase attendee engagement.

The Cyber Security Ecosystem and Online Events

The importance of cyber security cannot be stressed enough, especially in today’s world where most of our business and sensitive data is captured online. Many of us have no idea how, or where, our data gets stored. We provide our personal information — name, email address and cell phone number — at the drop of a hat, but where is it going? Who has control over all of our private information?

“At Flock, we believe in using event tech to help our clients create meaningful connections with their audience but are also very aware of the importance of data protection. Which is why myself and the team stay up-to-date and speak to experts to help inform our clients, attendees and guests on the best cyber security practices,” says Mike Lysko, Founder and CEO of Flock Eventing Platform.

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