An event landing page is the first thing prospective guests see when looking for more information about your event. Therefore, creating your event landing page is arguably the most important step in the event marketing process.
What is an event landing page? Put simply, it’s the web page potential attendees first ‘land’ on after they’ve clicked advertisements or affiliate links to find out more about or sign up for your event. It is also the page specifically used to collect attendee registrations. A highly informative, eye-catching, and engaging landing page will lead to successful conversions for your event.
The importance of cyber security cannot be stressed enough, especially in today’s world where most of our business and sensitive data is captured online. Many of us have no idea how, or where, our data gets stored. We provide our personal information — name, email address and cell phone number — at the drop of a hat, but where is it going? Who has control over all of our private information?
“At Flock, we believe in using event tech to help our clients create meaningful connections with their audience but are also very aware of the importance of data protection. Which is why myself and the team stay up-to-date and speak to experts to help inform our clients, attendees and guests on the best cyber security practices,” says Mike Lysko, Founder and CEO of Flock Eventing Platform.