The hard lockdown, which started in March this year, forced many businesses and event managers to transform their business model and embrace technology by offering planned events online, in a bid to stay afloat.
Eight months later, as the eventing industry is starting to reopen following an easing of lockdown restrictions, there is a glimpse of a new normal on the horizon.
Events, both online and physical, have a lot of moving parts and can be a pain to organise and run smoothly. Think of event professionals as marionettists — pulling strings to make sure the event comes together as one. From building the event website, deciding which software to use, designing the event branding to sending out invitations, event planners have a million things to think about.
Events require impeccable planning, but they also need to be executed effectively, to ensure all information is accurately documented, and everyone involved leaves the event feeling satisfied. As an event planner, an event strategy is an essential part of executing an effective event.