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How Event Data Can Help You Execute Epic Events

Event planners are starting to use event data and analytics more and more to host events that are people-centered and audience-relevant.

Using data that you’ve gathered from guests via event apps, email correspondence and from online behaviour is an incredible way to learn more about the types of people that would be interested in your events and your brand.  Such data also provides you with the insights to continue giving current event customers what they want and find useful.

The Future of Event Engagement

A few short decades ago, the concept of engagement was rarely associated with corporate events. Fast-forward to 2020, and attendee engagement has become a term bandied about with much fervour – for good reason.

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