Online events such as webinars have become increasingly popular with more and more event planners opting for this type of event. There are many advantages to hosting webinars as opposed to physical events including its cost-efficiency and the fact that many people are still hesitant to attend physical events due to the pandemic.
Gamification has always been a big part of the event industry, but this trend has been accelerated as virtual and hybrid events have increased in popularity. It is important to understand what exactly gamification is to truly understand how this tactic can enhance your virtual event.
Whether you’re hosting an online, physical or hybrid event, engaging your attendees is essential. However, attendee engagement is particularly important for online events as it is very easy for attendees to simply log off and leave a virtual event.
We spoke to Herkie Du Preez, event professional at Event Wizards, about event longevity and how it can increase attendee engagement.