The importance of a solid, well-thought-out event communication plan cannot be stressed enough. An event communication plan is essentially a breakdown of how you will contact your audience, when you will do this and what exactly you will be communicating. In addition, the method you use to communicate with your potential guests and registered attendees, is extremely important for the following reasons:
Event planners are starting to use event data and analytics more and more to host events that are people-centered and audience-relevant.
Using data that you’ve gathered from guests via event apps, email correspondence and from online behaviour is an incredible way to learn more about the types of people that would be interested in your events and your brand. Such data also provides you with the insights to continue giving current event customers what they want and find useful.