Dell EMC

  • Industry:
  • Company Location:
    South Africa
  • Attendees:

The Backstory

As a member of the Dell Technologies unique family of businesses, Dell EMC serves a key role in providing the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset, information. Dell EMC enables their enterprise customers’ IT and digital business transformation through trusted hybrid cloud and big-data solutions, built upon a modern data center infrastructure that incorporates industry-leading converged infrastructure, servers, storage, and cybersecurity technologies.

Dell EMC brings together Dell’s and EMC’s respective strong capabilities and complementary portfolios, sales teams and R&D. The local team in South Africa showcased the best of these technologies in their local events.

Flock Eventing Platform - Dell EMC

The Goal

An event experience that leaves people with meaningful connections.
Dell EMC Forum is a free one-day technology event where IT professionals explore business trends, cloud directions, use cases, and best practice discussions. Connect with peers, learn from experts, and experience new technologies.

The team wanted to provide a digital solution that enhanced the attendee experience and provided a way to collect valuable feedback.

The Solution

Flock provided the event app for the Dell EMC event.

The social timeline came alive with photos, messages, likes, and comments from members of the Dell EMC before the event started. Attendees introduced themselves on the timeline, posted photos of their travel experiences, and started interacting with likes and comments.Once the event started, people shared content with insights into session materials, started discussions, and continued to interact throughout the event.Interaction through the in-app game was popular and prizes were given out to the attendees that collected the most points.

It has been an absolute pleasure to work with the Flock Team – love it!!
Lidia van Straaten

Flock Eventing Platform - The Solution

Post Event Analytics

Once each event came to a close, the Flock team were able to provide Dell EMC with the event break down and analytics.

This was useful to Dell EMC as they can see how the attendees and exhibitors benefitted from the event app as well as the interaction that took place within each element of the app.The reports helped them to better understand their attendees expectations and plan for their next event.

What’s Next - Flock Eventing Platform

What’s Next

Dell EMC intends to use the event app for their upcoming roadshows and events to extend the brand awareness of the event.

Flock is forever evolving, ready to bring it’s clients the latest and greatest in event technology. We look forward to growing with our clients. Ensuring the best possible experience leaving people with meaningful connections.

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Tel:+27 010 035 1270

Company Details

Johannesburg, South Africa Work Central, 1st Floor, Bel Air Shopping Centre, Cnr Bellairs and Malibongwe, Northriding, Randburg, 2169

New York, US 30 W Main Street,Suite 209 Riverhead, NY, 11901, USA
England, UK 71 – 75 Shelton Street, Convent Garden, London, England, WC2H 9JQ, UK
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