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“Gamification is catching more attention in conference and expo circles. Typically, conference organizers will create a game within the context of an event to increase attendee exposure to a product or service. Gamification is often used to shine a light on sponsors and exhibitors. Things like “Visit these exhibitors and get your passport stamped for a chance to win a free….”

While gamification might trigger more traffic, eyeballs or clicks, opinions vary on whether it’s generating the right attention. You have to wonder, are purchasing decision makers and influencers motivated by games? Perhaps, but if you’re not attracting the people your exhibitors and sponsors most want to see, there’s no game in the world that will fix that flaw.”

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