• Industry:
    Chemicals & Energy
  • Company Location:
    South Africa
  • Attendees:
    2,000 +

The Backstory

Sasol is an international integrated chemicals and energy company that leverages technologies and the expertise of our 30 300 people working in 33 countries. They develop and commercialize technologies, and build and operate world-scale facilities to produce a range of high-value product stream, including liquid fuels, chemicals and low-carbon electricity.

Sasol’s new value chain-based operating model came into effect in 2014. Towards this end, the Sasol Group is now organized into two upstream business units, three regional operating hubs, and four customer-facing strategic business units, supported by fit-for-purpose functions.Sasol was established in 1950 in South Africa and they remain one of the country’s largest investors in capital projects, skills development and technological research and development. The company is listed on the JSE in South Africa and on the New York Stock Exchange in the United States.

The Goal

An event experience that leaves people with meaningful connections.

To align employees with the Sasol One Identity Pledge, they were looking for a digital solution for their internal event that would provide employees with all the event info, enable networking with each other and gain real-time feedback by engaging with a live Q&A session.

The Solution

Flock provided the event app for the internal Sasol One Identity event so employees were able to access the schedule and take part in the PLEDGE which then rewarded employees with a gift at the end of the event.

The social timeline came alive with photos, messages, likes, and comments from Sasol members before the event started. Attendees introduced themselves on the timeline, posted photos of their event experiences, and started interacting with likes and comments.Once the event started, people shared content with insights into session materials, started discussions, and continued to interact throughout the event.The speakers engaged with the attendees with a live Q&A session, this feature exceeded the clients expectations.

I was completely unaware of the capabilities an app could bring to an event. It certainly does make for a smoother, more efficiently run event and the audience response to the technology was fantastic!The possibilities are endless and we congratulate the team at Flock for their expertise in digitally applying our event requirements.

Sam Ferguson

Post Event Analytics

Once the event came to a close, the Flock team were able to provide Sasol with the event break down and analytics.

The reports helped them to better understand their employees questions intentions and provided an analysis across various segments and territories.

What’s Next

Sasol’s continuous use of event apps has enabled them to reach their audience digitally and allow for meaningful connections amongst employees. Ongoing feedback is provided by their employees and the use of the app is extended well above than just at the events.

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Tel:+27 010 035 1270

Company Details

Johannesburg, South Africa Work Central, 1st Floor, Bel Air Shopping Centre, Cnr Bellairs and Malibongwe, Northriding, Randburg, 2169

New York, US 30 W Main Street,Suite 209 Riverhead, NY, 11901, USA
England, UK 71 – 75 Shelton Street, Convent Garden, London, England, WC2H 9JQ, UK
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